You should brush your teeth for at least 2 minutes for an optimal result removing plaque, food, debris and bacteria. Brush each of the 4 zones for at least 30 seconds.

Replace your toothbrush every 3 months. Replace it sooner if you have been sick, especially if the toothbrush is stored close to other toothbrushes.

Brushing your teeth before breakfast is best. You might actually be better at preventing cavities brushing your teeth before you have breakfast because you’ll be removing as much bacteria as possible instead of “feeding” them. We recommend you brush your teeth twice a day for 2 minutes.

It whitens your teeth immediately, removes & prevents plaque as well as strengthening and remineralising your teeth.

It is best to rinse your mouth with water after eating these fruits and to not brush your teeth. The natural acid in the fruit that is left in your mouth after you eat it may temporarily soften the outer layer of the tooth. This temporary softening could allow your toothbrush to scrub away your tooth enamel. Therefore you’re best to rinse your mouth with water first.

Strawberries help to dissolve stains and contain vitamin C which strengthens your teeth.

Dark chocolate contains theobromine that helps strengthen your enamel.

No, even though it is the body’s hardest material, acidic food and drinks or over-brushing puts pressure on the enamel.

Brushing removes the biofilm from your teeth. By removing this natural lubricant layer, the product can act more efficiently on the dental surface.

Yes! Pumpkin is high in zinc, magnesium, vitamin A and vitamin C: all beneficial for your gums, enamel and overall oral health.